Rethinking the Teaching of Intercultural Communication in the Era of Globalization
Speaker: Anastassia Zabrodskaja
Professor Tallinn University in Estonia
Moderator: Selim Ben Said
Associate Professor, Department of Foreign Languages and Literature, National Sun Yat-sen University
Time: April.02, 10:00 a.m.
Venue: Room 3005 (3rd Floor, the College of Liberal Arts Building)
Abstract: In an increasingly interconnected world, the teaching of intercultural communication must evolve to address the complexities of globalization, digital transformation, and shifting linguistic landscapes in education. This presentation explores key intercultural challenges, such as language dominance, identity negotiation in multilingual societies, and the effectiveness of language policies in fostering cross-cultural competence. To contextualize these discussions, the presentation will examine Estonia’s national approach to English as a Foreign Language (EFL) and draw comparative insights for Taiwan as it transitions toward making English a second official language by 2030. By analyzing language policy, educational strategies, and their broader societal implications, this discussion will provide a nuanced perspective on fostering linguistic inclusivity. This lecture aims to foster meaningful dialogue and equip participants with practical strategies for effective engagement in a rapidly globalizing society.
Bio: Anastassia ZABRODSKAJA is Professor of Intercultural Communication and Head of the Communication Management Master’s programme at Tallinn University Baltic Film, Media and Arts School. She is the Executive Director of the European Master’s in Intercultural Communication programme. Her primary research interests are identity, language contacts, linguistic landscape and intercultural communication. Professor Anastassia Zabrodskaja is a Regional Representative (Europe) on the Executive Committee of International Association of Language and Social Psychology (IALSP). She is also the President Elect of IALSP. Professor Zabrodskaja serves as chair in the International and Intercultural Communication section of the European Communication Research and Education Association (ECREA). Profile in the Estonian Research Information System: https://www.etis.ee/CV/Anastassia_Zabrodskaja/eng
