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Faculty

Personal Data

Tseng, Ming-yu
(07)5252000 ext.3151
mytseng@mail.nsysu.edu.tw
https://www.researchgate.net/profile/Ming-Yu-Tseng-2
Tseng, Ming-yu

Teacher

Full-Time
Distinguished Professor
研究方法與學術寫作(Research Methods and
Academic Writing)
語用學(Pragmatics)
譬喻、認知與創意(Metaphor, Cognition and Creativity)
言談分析(Discourse Analysis)
語言與社會(Language and Society)

BA Level
進階英語聽講(Advanced English Listening & Speaking)
英文聽力(English Listening Practice)
英文寫作(English Composition)
言談分析概論(Introduction to Discourse
Anaslyis)
英語語言學概論(Introduction to English Linguistics)

Pragmatics, Discourse Analysis, Metaphor, English for Academic Purposes, Health Communication, Cognitive Poetics
School NameCountryDepartmentDegree起迄年月
University of East AngliaUnited KingdomPhD in Linguistics ~
YearPaper Title
2025,“Then journeys are like life itself, rarely straight”: Towards a meta-metaphorical perspective on life–journey interactions,Journal of Pragmatics,248, pp152-167,(SSCI,AHCI)
2024Tseng, Ming-Yu,Affect in the pragmeme of delivering a health directive: Toward an analysis of affective potential in two BBC videos,Pragmatics and Society,15, pp708~731,(SSCI,AHCI)
2024Tseng, Ming-Yu,'Just like pandemic prevention': The semiotic flow that interweaves multimodality, metaphor, and narrativity,Metaphor and Symbol,39, pp110~131,(SSCI,AHCI)
2024Ming-Yu Tseng,What do Chinese bidirectional LIFE–XÌ (‘Drama’) similes/metaphors tell us about metaphorical bidirectionality?,Lingua,303, pp1-21,(SSCI,AHCI)
2023Tseng, Ming-YU,Rén qíng wèi (‘flavour of human feelings’) in the pragmeme of delivering Covid-19 directives,Journal of Pragmatics,228, pp31~44,(SSCI,AHCI)
2022Tseng, Ming-Yu, & Zhang, Grace,Conceptual metonymy and emotive-affective meaning at the interface: Examples from online medical consultations,Lingua,268, pp1~17,(SSCI,AHCI)
2021Liu, Chunhong & Ming-Yu Tseng ,Paradigmatic variation in hedging and boosting: A comparative study of discussions in narrative inquiry and grounded theory research,English for Specific Purposes,61, pp1~16,(SSCI)
2021Tseng, Ming-Yu,Toward a cognitive-pragmatic account of metonymic schemes of thought: Examples from online medical consultation,Journal of Pragmatics,173, pp177~188,(SSCI,AHCI)
2020Huang, Kuan-Chung & Ming-Yu Tseng ,The creative use of DEFEAT IS CONTROL in metaphors for sport: A study of NBA news headlines written in Chinese,Journal of Language and Linguistic Studies ,16, pp14~29,(Other)
2020Tseng, Ming-Yu & Grace Zhang ,Perceptions of and attitudes toward elastic language in online health communication in Chinese,Lingua,233, pp1~24,(SSCI,AHCI)
2020Zhang, Grace & Ming-Yu Tseng ,Attitudes towards elastic language in Australian online healthcare information,Internet Pragmatics,31, pp34~63
2018Tseng, Ming-Yu,Creating a theoretical framework: On the move structure of theoretical framework sections in research articles related to language and linguistics,Journal of English for Academic Purposes,33, pp82~99,(SSCI,AHCI)
2018Tseng, Ming-Yu,Where cultural references and lexical cohesion meet: Toward a multi-layer framing analysis ,Pragmatics,28, pp573~598,(SSCI)
2018Tseng, Ming-Yu & Grace Zhang,Pragmeme, adaptability, and elasticity in online medical consultations,Journal of pragmatics,137, pp40~56,(SSCI,AHCI)
2017Tseng, Ming-Yu,Primary Metaphors and Multimodal Metaphors of Food: Examples from an Intercultural Food Design Event,Metaphor and Symbol,32, pp211~229,(SSCI,AHCI)
2016,Towards a pragmatic analysis of product discourse: Creative force and metapragmatic performance,Pragmatics and Society,7, pp105~140,(SSCI,AHCI)
2015Ming-Yu Tseng,Multimodal figuration of product Stories: Experience crossing and creating empathy.,Narrative Inquiry,25, pp113~130,(AHCI)
2015Ming-Yu Tseng,Describing creative products in an intercultural context.,Journal of Pragmatics, pp52~69,(AHCI)
2014,In defense of complementary perspectives on metaphor: A lesson from the East. (accepted), Metaphor and Symbol,29,(AHCI)
2013,Dan as a discourse marker, metadiscourse device and metapragmatic marker.,Journal of Pragmatics, pp108~128,(AHCI)
2012,Towards a Metapragmatic Analysisof Self-review in Research Grant Proposals: From Relevance to Metarelevance,Intercultrual Pragmatics ,9, pp335~360,(SSCI,AHCI)
2011,The Genre of Research Grant Proposals: Towards a Cognitive-Pragmatic Analysis,Journal of Pragmatics,43, pp2254~2268,(SSCI,AHCI,Other)
2010,Analyzing the Discourse of Job-Application Videos: Performance and Relevance,Text & Talk ,30, pp571~589,(SSCI,AHCI)
2010,The Pragmatic Act of Fishing for Personal Details: From Choice to Performance,Journal of Pragmatics,42, pp1982~1996,(SSCI,AHCI)
2010,The Performative Potential of Metaphor,Semiotica, pp115~145,(AHCI,Other)
2007,Space Metaphor as a Signifying Force in Chan Poems,American Journal of Semioti,23, pp221~242,(Other)
2007,Exploring Image Schemas as a Critical Concept: Toward a Critical-Cognitive Linguistic Account of Image-Schematic Interactions,Journal of Literary Semantics,36, pp135~157,(AHCI,Other)
2006,Iconicity in the Interplay of the Literal and the Metaphorical,Journal of Literary Semantics,35, pp31~57,(AHCI,Other)
2005Tseng, M.-Y. & Pei-ran Ji ,The Representation of Silence in Text,21, pp12~16,(Other)
2004,A Framework for Tracing Iconicity,Semiotica,149, pp343~306,(AHCI,Other)
2004,Iconicity as Power: Examples from Wordsworth and Zen Discourse,Social Semiotics,12, pp63~82,(AHCI)
2002,Expressing the Ineffable: Toward a Poetics of Mystical Writing,Social Semiotics,12, pp63~82,(Other)
2002,On the Interplay between Speech and Writing,Journal of Literary Semantics,31, pp171~198,(AHCI,Other)
2000,The Representation of Silence in Text,Dong Hwa Journal of Humanistic Studies, pp103~123,(Other)
1999,The Iconic Quality in Verbal Patterning,Dong Hwa Journal of Humanistic Studies, pp147~164,(Other)
1997,Symbolic Discourse: Mystical Writing as Anti-Language,Language and Literature,6, pp181~195,(Other)
1997,Notes on the English Translation of Chan/Zen Writing: Some Selected Koans,Norwich Papers in European Languages, Literatures and Culture, pp53~59,(Other)
YearPaper Title
2019Tseng, Ming-Yu & Grace Zhang,Perceptions of and Attitudes toward Elastic Language in Online Health Information Written in Chinese,The 17th Interdisciplinary Conference on Communication, Medicine & Ethics （COMET）,2019-06-26-2019-06-28
2019Tseng, Ming-Yu & Grace Zhang,Exploring the communication styles of online medical consultations: high-rated vs. low-rated cases,The British Association of Applied Linguistics Conference,2019-08-29
2018Tseng, Ming-Yu,Creating a theoretical framework,The 28th Annual Meeting of the Society for Text & Discourse,2018-07-17-2019-07-19
2017,Cultural references and lexical cohesion: Towards a multi-layer framing analysis of creative product descriptions in an intercultural context ,The 15th International Pragmatics Conference,2017-07-16-2017-07-21
2016,"Multimodal figuration of product stories." ,The 11th Conference of the Association for Researching & Applying Metaphor, 1-4 July 2016, Berlin, Germany,2016-07-01-2016-07-04
2015,"Describing creative products in an intercultural context.",Poetics and Linguistics Association Conference: Creative Style, Kent, UK,2015-07-15-2015-07-18
2014,"Discourse and creativity" ,the 17th, World Congress of the International Association of Applied Linguistic,2014-08-10-2014-08-15
2013,"Interpreting Taiwanese oracular poetry: Iconicity, metaphor and Metarelevance",the 9th International Symposium on Iconicity in Language and Literature,2013-05-03-2013-05-05
2013, "What Taiwanese prophecy poetry tells us about metaphor", the Cross-Cultural Pragmatics at a Crossroads III Conference,2013-06-26-2013-06-28
2011,"Analyzing the Discourse of Job-Application Videos: Performance and Relevance", The 38th International Systemic Functional Congress
2010Tseng, M.-Y. & Lin, Hong-wei ,"A Discourse Analytical Perspective on Codeswitching",2010 Workshop on Language at the Interface,2010-10-22
2010,"The Genre of Research Grant Proposals",The 5th Conference of the International Association of Literary Semantics,2010-07-25-2010-07-28
2009,"The Discourse of Autobiographies for Job Applications: Toward a Pragmatic Act Analysis",2009 International Symposium on ESP,2009-11-06-2009-11-07
2009,"The Pragmatic Act of Fishing for Personal Details",The 21st European Systemic Functional Linguistics Conference and Workshop,2009-07-08-2009-07-16
2008,"The Projectile Force of Metaphor",28th Annual Conference of the Poetics and Linguistics Association,2008-07-23-2008-07-26
2007,"Telling it as if it were True",Workshop on Language Interface Studies,2007-05-04-2007-05-04
2006,"A Cognitive-Critical Linguistic View of Image-Schematic Compounds",The 4th Conference of the International Association of Literary Semantics,2006-10-12-2006-10-14
2005, "Space in Chinese Zen Poetry: A Cognitive Approach",New Directions in Cognitive Linguistics,2005-10-23-2005-10-25
2005, "Iconicity in the Interplay between the Literal and the Metaphorical",The 25th Poetics and Linguistics Association Conference,2005-07-18-2005-07-23
2003,"Tracing Iconicity",The 15th Europe-International Systemic Functional Linguistics Workshop,2003-07-20-2003-07-23
2002,"Iconicity as Power: Where Wordsworth and Zen Discourse Meet",The Third Conference of the International Association of Literary Semantics,2002-04-07-2002-04-09
2000, "A Pedagogical Framework for Introducing Linguistics to EFL Students at Tertiary Level",Proceedings of the Foreign Languages Teaching and Humanity Education Symposium,2000-05-06
1999, "Teaching Introductory Linguistics to University Students of English in the EFL Context",The 26th International Systemic Functional Congress,1999-07-26-1999-07-30
1998,"The Interpersonal Meanings of Ineffability",The 10th Euro- International Systemic Functional Workshop,1998-07-22-1998-07-25,(Other)
1997,"Negation as a Universal Textual Strategy for “the Ultimate”",The 17th Annual Conference of the Poetics and Linguistics Association,1997-07-01-1997-07-05
YearProject NameParticipant計畫期間Cooperation
20252025-08~2027-07
2024論比喻的反轉性 (On Metaphorical Reversibility)2024-08~2025-07National Science and Technology Council
On Metaphorical BidirectionalityTseng, Ming-yu2023-08~2024-07National Science & Technology Council （NSTC）
Affect Communicated in Response to COVID-19: Towards an Affective-Pragmatic PerspectiveTseng, Ming-yu2022-08~2023-07National Science & Technology Council （NSTC）
On the Discourse of Taiwan’s Health Advice in the Pandemic ContextTseng, Ming-yu2021-08~2022-07Ministry of Science & Technology, Taiwan
Between Answering and Evading Questions: An Cognitive-Pragmatic investigation into Online Medical CoTseng, Ming-yu2020-08~2021-07Ministry of Science & Technology, Taiwan
What an emerging genres may tell us about genre theory: Examples from Taiwan's patient decision aidsTseng, Ming-yu2019-08~2019-07Ministry of Science & Technology, Taiwan
What an emerging genres may tell us about genre theory: Examples from Taiwan's patient decision aidsTseng, Ming-yu2018-08~2019-07Ministry of Science & Technology, Taiwan
One the theoretical framework section of academic writingTseng, Ming-yu2017-08~2018-07Ministry of Science & Technology, Taiwan
2016Tseng, Ming-yu2017-07~2020-06
Performing the Cultural Act in Intercultural Communication: Examples from Creative Product DiscourseTseng, Ming-yu2016-08~2017-07Ministry of Science & Technology, Taiwan
Empathy and Cross-Cultural Communication: Examples from Taiwan's Cultural-Creative DiscourseTseng, Ming-yu2014-08~2016-07National Science Council, Taiwan
Creativity and Discourse: Product Storytelling in Taiwan's Cultural and Creative IndustriesTseng, Ming-yu2013-08~2014-07National Science Council, Taiwan
Cultural Poetics in Folkloric Discourse: Metaphors in Taiwanese Prophecy PoetryTseng, Ming-yu2012-08~2013-07National Science Council, Taiwan
The Cognitive Dimension of MetapragmaticsTseng, Ming-yu2011-08~2012-07National Science Council, Taiwan
Analyzing the Discourse of the Application Video: Performance and RelevanceTseng, Ming-yu2010-08~2011-07National Science Council, Taiwan
2009Genre as Metaphor: With Examples from Grant ProposalsTseng, Ming-yu2009-08~2010-07National Science Council, Taiwan
2008On the Textual Act: Examples from Email ScamsTseng, Ming-yu2008-08~2009-07National Science Council, Taiwan
2007Forging the Link between Social Semiotics and Cognitive LinguisticsTseng, Ming-yu2007-08~2008-07National Science Council, Taiwan
2006 (The Cultural Perspective of Metaphor: On Image Schematic Compounds)Tseng, Ming-yu2006-00~2007-00National Science Council, Taiwan
2005Space and Metaphor: A Cognitive ApproachTseng, Ming-yu2005-08~2006-07National Science Council, Taiwan
2004Links between Metaphor and IconicityTseng, Ming-yu2004-08~2005-07National Science Council, Taiwan
2002The Semiosis of Ineffability: Whee Blake and Vimalakirti MeetTseng, Ming-yu2002-08~2003-07National Science Council, Taiwan
2001How Language Represents and Construes Experience: Wordsworth and Zen Discourse RevisitedTseng, Ming-yu2001-08~2002-07National Science Council, Taiwan
1999Where Wordsworth and Ch’an Chi-feng Meet: A Linguistic-Semiotic AnalysisTseng, Ming-yu1999-08~2000-07National Science Council, Taiwan
YearWriting
2023Tseng, Ming-Yu,How uncertainty can be turned into shared understanding,A pragmatic agenda for healthcare: Fostering inclusion and active participation through shared under,John Benjamins
2017Toward a pragmatic study of funeral discourses in Taiwan: Voice, shared situation knowledge, and met,The Pragmeme of Accommodation: The Case of Interaction around the Event of Death,Springer
2015Interpreting Taiwanese oracular poetry: iconicity in action, metaphor and metarelevance. Analyzing L
2013Introduction: Language and discourse as intercultural and intracultural Mediation”. In Analyzing Lan
2013Chiang, Ro-ning and Ming-Yu Tseng,Kuso videos as a genre for meaning negotiation and identity contextualization: Toward a social-semio
2012Tseng, Ming-Yu & Hong-Wei Lin,Codeswitching and indexicality,Investigating Language at the Interface,Center for the Humanities at National Sun Yat-sen
2009Image Schemas as a Way to Analyze Words and Images: Examples from William Blake and a Buddhist Text,In Search of (Non)Sense,Newcastle upon Tyne: Cambridge Scholars Press
2009Common Foundations of Metaphor and Iconicity,Cognitive Poetics: Goals, Gains and Gaps (Applications of Cognitive Linguistics),Berlin & New York: Mouton de Gruyter
2009C.-I. Huang & M.-Y. Tseng,The Discourse of Autobiographies for Job Application: Toward a Pragmatic Act Analysis,Proceedings of 2009 International Symposium on ESP and Its Application,Kaohsiung: Chuan Mao
2007Telling it as if it were True: Analyzing the Language of Scams,Exploring Language at the Interface,Taipei: Crane
2007Introduction,Exploring Language at the Interface,Taipei: Crane
YearTitleTopicActivity UnitActivity Period
2008On the Editorial Board of the Journal of Literary Semantics On the Editorial Board of the Journal of Literary Semantics 2008-01-00~0000-00-00
2008On the Editorial Board of the International Taiwan ESP JournalOn the Editorial Board of the International Taiwan ESP Journal0000-00-00~0000-00-00
YearCategoryAward NameAward Unit
2024Internal HonorExcellent EMI course: Metaphor, Cognition and CreaNational Sun Yat-sen University
2021Internal HonorTeaching Excellence Course (Sophomore English ListNational Sun Yat-sen University
2017Internal Honor
2016Internal Honor
2016Internal Honor
2015Internal Honor
2015Internal Honor
2014Internal Honor
2013Internal Honor
2013Internal Honor
2012Internal HonorDistinguished Professor
2011Internal HonorDistinguished Professor
2011Internal HonorNSYSU Superior Teaching Performance on Introductio
2011External HonorNSC Outstanding Young Scholar Research Project
2010Internal HonorExcellent Teaching Award, Dept of Foreign L &
2010Internal HonorNational Sun Yat-sun University's Excellent Resear
2007Internal HonorTOP 20% Teaching Performance, College of Liberal A
2006Internal Honor TOP 20% Teaching Performance, College of Liberal
2000External HonorNSC Research Award
1997External HonorNSC Research Award
1997External HonorPoetics and Linguistics Association Prize; known a
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